• Are .com Domains The Best Or Are Newer Ones Better?

    Posted By KJL Support on June 04, 2018

    When the Internet really started to grow in the '90s, people didn't know much about how websites worked, but they knew one thing - that they started with www. and ended with .com. For many people, this was what websites were. This was reflected in the name it was given in the media when reporting on its amazing growth and started moving into people's homes. 

    It was not called the Internet boom, it was called the dot-com boom. A distinct subset of the Internet with addresses sharing a common suffix or under the control of a particular organization or individual. For example .com, .net . co.uk and .org.

    The .com Boom and Bust

    The dot-com domain is so well known because very early on, lots of people (including marketing executives) saw a very great opportunity to capitalise on this new form of technology. Companies spent vast amounts competing to get customers to their website, offering free or heavily discounted products and services on their website.

    These companies were completely convinced that this new strategy of grabbing hold of a new customer base would translate, in the long run, into huge profits. Pretty quickly having a .com domain seemed to take on a new status - owning a .com domain meant a business was serious - and investors believed it had become a sign of solidity and future success.

    Having a dot-com now meant you were a success in the future. This actively led to many large organisations with a dot-com domain going completely wild in their spending. Some dished out over $2 Million for a 30-second Superbowl commercial, throwing huge dot-com parties to celebrate their website launches, and even offering employees extravagant dot-com holidays.

    Their culture rapidly became one of "growth over profits", believing that suddenly they had access to a brand new global market - hundreds of times larger than before.

    Dot-com companies were sold via IPO for Millions of Dollars without ever making a profit. This, twinned with low-interest rates and high availability of cash for companies to continue buying advertising, led to the dot-com bubble and the following Stock Market crash.

    By November 7th, 2000, dot-com Internet stocks had declined in value by 75%, and this trend went on to wipe over $5 trillion off the Stock Market following the Enron, Worldcom, and Adelphia Communications Corporation scandals in July 2002. It seemed that the advantages of the Internet, in its current form, had been wildly overestimated and that the market was simply not ready.

    Dot-com still going strong

    Despite its rather crazy past, many companies around the world still use a dot-com domain because they consider it to say something impressive about the business - they still believe the original idea which was sold to companies - that serious companies use a serious domain. In total, 46.5% of websites currently use .com as their top-level domain name.
    It should be considered, however, that approximately 75% of dot-com websites registered are not active but are just parked domains. This means the domain name has been purchased to be sold rather than used. This followed a trend in the 2000s that short tail domains (ie. one-word domains) could be sold to large businesses for millions of dollars.

    The Real Story - why you shouldn't get a .com domain

    While the general statistics seem to paint quite an attractive picture of .com domains, the truth is that more and more businesses are beginning to realize that it isn't required and does not hold the same value as before. The fastest-growing domains are the new domains that are released, especially if they are in an emerging market or situated in a location. 

    The benefits of going with one of these domains instead of a dot-com domain include:

    1. More freedom to get the name you want, at a cheaper price. Right now companies are rapidly purchasing popular .uk domains, but there are still vastly more of them available than .com domains. Expect to pay much less for a .co.uk or .uk domain.

    2. Better and cheaper systems in place to change or update domain settings when changing hosting provider. This means changes are typically free and instant rather than costly and lengthy.

    3. Google ranking. While right now Google does not discriminate among TLDs (Top-Level Domains), it will certainly include this into its matrix in the future. Google is moving more towards location-sensitive applications and data, meaning it will use location-based domains more effectively in the future to give better results to users.

    Tags: domains, websites